Welcome to Agadir, a seaside city on Morocco's southern Atlantic coast known for its beautiful beaches, vibrant markets, and rich culture. Here's our Lonely Planet style visitor guide to help you make the most of your trip.

Top sights and activities:
- Take a stroll along Agadir Beach, one of the most popular beaches in Morocco. The long stretch of golden sand is perfect for sunbathing, swimming, and surfing.
- Visit the Kasbah, the ruins of an 16th-century fortress that was destroyed in 1960's earthquake. The hilltop location offers panoramic views of the city.
- Explore the Souk El Had, one of the largest markets in North Africa. This bustling market is filled with vendors selling everything from spices to textiles to handicrafts.
- Check out the Museum of Amazigh Culture, which celebrates the history, culture, and traditions of the indigenous Berber people of Morocco.
- Take a day trip to Paradise Valley, a scenic canyon with waterfalls, natural pools, and hiking trails.

Where to eat:
- Try the seafood at Chez Noredine, a popular beachfront restaurant with great views of the ocean.
- Sample traditional Moroccan dishes like tagine and couscous at the elegant Riad Villa Blanche.
- Enjoy a fusion of Moroccan and French cuisine at La Cantina, a trendy restaurant with a lively atmosphere.
- Get a taste of the local street food at the food stalls in the Souk El Had.

Where to stay:
- For beachfront luxury, check out the Sofitel Agadir Royal Bay Resort, which has direct access to the beach and a large swimming pool.
- For a more budget-friendly option, consider the Riad Les Chtis d'Agadir, a charming riad with a rooftop terrace and a courtyard pool.
- If you're looking for a unique experience, stay at La Maison d'Hôtes la Palmeraie, an eco-friendly guesthouse with a garden and yoga classes.

Tips for travelers:
- Agadir has a mild climate all year round, but it can get hot in the summer. Bring sunscreen and a hat, and stay hydrated.
- Be prepared to haggle when shopping at the markets. Vendors often start with high prices, so negotiate to get a fair deal.
- If you're planning to rent a car, be aware that driving in Morocco can be challenging. Consider hiring a driver instead, or take public transportation or taxis.
- It's important to dress modestly when visiting mosques or other religious sites. Cover your shoulders, knees, and head.